Apple gets ‘aggressive’ in time for autumn Watch 2 launch Although Apple doesn’t want you to know the exact numbers, it’s the opinion of many that the Apple Watch has failed to sell as many units as the Cupertino giant had hoped. However, the latest news from the supply chain is that Apple is going on the offensive with Apple Watch 2. Tim Cook’s firm has reportedly placed a higher volume of orders for Watch components to its suppliers than expected – enough to ship up to two million units to customers per month. The supply chain source described these orders as “rather aggressive” given the apparent disappointing Watch sales so far. The chips and components used to make the Apple Watch are expected to ship in the third quarter of 2016. That would place them in the region of July to September, potentially in time for Apple’s regular September event, provided the Watches themselves can be manufactured in time. Watch 2 could therefore launch alongside the iPhone 7, which certainly makes sense, given the close relationship between the two Apple devices. Apple will be hoping the introductionof watchOS 3 and better specs in Apple Watch 2 will further boost sales figures. Read our watchOS 3 highlights on page 41 for more.
Monday 11 July 2016
Apple Watch 2: Launching Soon September 2016 Date
Apple gets ‘aggressive’ in time for autumn Watch 2 launch Although Apple doesn’t want you to know the exact numbers, it’s the opinion of many that the Apple Watch has failed to sell as many units as the Cupertino giant had hoped. However, the latest news from the supply chain is that Apple is going on the offensive with Apple Watch 2. Tim Cook’s firm has reportedly placed a higher volume of orders for Watch components to its suppliers than expected – enough to ship up to two million units to customers per month. The supply chain source described these orders as “rather aggressive” given the apparent disappointing Watch sales so far. The chips and components used to make the Apple Watch are expected to ship in the third quarter of 2016. That would place them in the region of July to September, potentially in time for Apple’s regular September event, provided the Watches themselves can be manufactured in time. Watch 2 could therefore launch alongside the iPhone 7, which certainly makes sense, given the close relationship between the two Apple devices. Apple will be hoping the introductionof watchOS 3 and better specs in Apple Watch 2 will further boost sales figures. Read our watchOS 3 highlights on page 41 for more.
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